Oceania Cup
Sports event branding for an archery competition
Studio Dawson's regular partner World Archery Foundation organise many events around the world including the Archery World Cup and are instrumental in the Olympics rollout. They needed a brand for the Oceanic Cup which is a regional archery competition.
Design Challenge
This was a brand built from scratch. A small brand initially which needed to be applied to event backdrops and the winners medal.
Creative thinking
The branding needed to represent the Oceanic area which was achieved by utilising common colours and shapes found across the area and combined into a cup shape for the logo. Shapes were taken from the logo to help produce designs for the area backdrops.
