Thrive
Branding, web and social design for an inclusive fitness gym.
Thrive are an inclusive fitness studio. Whether you want to pump weights, partake in some Yoga or meditate, all are welcome. They didn't want your typical fitness branding so something loud and cool was developed to help them stand out and attract the kind of clients that live in the creative area they are based.
Design Challenge
This isn't your standard fitness studio. The guys at Thrive wanted to combine their skills and expertise to create something that had everything a modern city dweller would need with regards to their body. Their client has money and lives in a creative and desirable area. They wanted 'neon colours', which I thought would work well and help the brand stand out amidst the generic looking competitors. Being louder than the rest was key with an emphasis on inclusive imagery.
Creative thinking
The area where Thrive are based is a gentrified area full of creativity, street art and a wide variety of people. This led me to creating a slightly 'urban' look (the grain/spray texture) and was combined with the neon colours the client wanted, which also feature heavily around the area in various ways. For the logo my aim was to emphasize the movement and curves of the body.
